The best video content begins with a conversation
Many people believe they need video marketing to promote their product or service -- unfortunately, they aren't always clear on exactly what they want to say. That's why all of my video shoots begin with a consultation (or two) with the client. The more clarity you have before you turn on the camera, the more likely you'll be to capture relevant content.
John knew exactly what he wanted and showed me examples of other videos he liked. This made it easier for me to customize his shoot and provide him in advance with questions I'd be asking off camera. By the time we started shooting, John was extremely comfortable with the plan and, as a result, answered the questions in an authentic, relaxed manner.
Everyone is happier when a photo shoot runs smoothly. Just a little bit of advanced planning helps me provide my clients with a video they can effectively use to build their business.